Wednesday, July 28, 2010

Inefficient packaging

I just came across this article on inefficient packaging.  The design idea is that if something has annoying packaging, the user will have a diminished experience and therefore might not engage in the activity.  --That is why so much time and money is spent on product design -- if you want people to buy and use your product, make the experience pleasurable for them.

Obviously, the cigarette manufacturers will not use this design for their product -- they WANT to sell it.  Same goes for junk food manufacturers -- they will not make their packaging LESS convenient -- they want to sell their product.

But what if you changed how the packaging worked on your bag of chips to make it more difficult/less rewarding to eat.  That is one reason I am a proponent of NOT buying trigger foods just to have on hand.  It makes them less pleasurable to eat if you have to go to the store to get them when you have the first inkling you want them.

And what about the positive habits you are trying to create?  Would it help if you packed your gym bag in a more convenient way -- say bought a second set of shampoo, conditioner, razor, make-up -- whatever -- to keep in there so you didn't have to keep packing and unpacking the bag?

Is there an area you can put this idea into positive use?

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